Don't Use Use Generic (Stock) Photos on Your Website

August 15, 2019

Why shouldn’t you use stock photos on your website—after all there are many to choose from—they’re really sharp and professionally lit and frankly can look great.

I'm not against using stock photography on occasion but I see some websites using it all the time and it concerns me. Why? Well there are a number of reasons but here are a few:

1. Using a broad range of photographs from different photographers and graphic artists doesn't reinforce your brand. It's an inconsistent look.

2. You aren't showing yourself or your staff or products and are missing out on the chance to familiarize people to YOU—which is the key to your business. Because people don't buy from companies, they buy the people who own or work for those companies.They purchase the brand.

3. Stock photography can look good—but almost too good—overly polished and frankly inauthentic.

Getting Great Marketing Photos

June 6, 2019

If you have a business you need an online presence--that's website, blog as well as social media. Creating content for your website can take a lot of work. Feeding the social media machine can also take a lot of energy as well as images. How do you find the time for this and where can you get the images?

We help you create images for your website, blog, social media and other marketing uses. Instead of generic photos why not show some with your staff that tells your story. Stock photos not only

Business Branded Photos

August 28, 2018

If you have a business and have any kind of presence online—website, blog, social media etc, then you know how hard it can be to create original content. Many businesses pass this off to a company to handle it for them but often times that company will use generic stock photos that don’t really reflect your company.

So you really need to gather a pool of your own “stock” images to have on hand to feed the online content monster. How do you go about that? Sure you can try to remember to pull out your phone and capture what’s going on in your business—and maybe have your employees do this as well. But my guess is one of two things will happen—you and they will miss some great moments or you’ll spend so much time on this that you’ll neglect other important work.